Igniting Strong Voices

44th Annual Santa Cruz Pride

Festival Vendor Information and Application

We are no longer accepting vendor applications!

1 Notices

1.1 Day Use FEE

The City of Santa Cruz charges a day use fee for selling items on the streets. This fee is 10% of sales (5% for non-profits). Santa Cruz Pride is required to collect and vendors are required to submit this fee. Vendors will be given a ledger and envelope to track this fee and submit payment at the end of the festival.

This fee is in addition to the current (9% at this writing) sales tax that each vendor must calculate and submit on their own to the state as part of their sellers permit.

1.2 Seller's Permit

Vendors who are selling taxable items at their booth are required to obtain a sellers permit from the California State Board of Equalization (BOE). Vendors will be asked for their permit information when submitting their application. Without proof of permit, vendors will be unable to sell anything at the festival. We strongly suggest that this be obtained before submitting an application, as our booth fee is non-refundable. Sellers permits can be obtained using the following website: 


2 Booth Rules

2.1 Booth Setup & Tear Down

Review Booth Setup & Tear Down requirements.

2.2 Electricity

Electricity, power outlets, and extension cords are not provided. Electrical generators are not permitted.

2.3 Booth Space Purchase

Online payment for booth space is required at application submission. Payment by major credit card is required.

3 Buy Your Booth

You are almost there!  Now just purchase your booth space:

Any questions? Please email  booths@santacruzpride.org