Successful Festival Location Returns

2017 Pride Parade route and Festival location.

2017 Pride Parade route and Festival location.

As in previous two years, the 2017 Festival will again be at the Pride Festival grounds located between Cathcart, Cedar, and Lincoln. (Where the Wednesday Farmers Market meets.) The parade will travel from Pacific & Church, down Pacific Avenue towards the ocean.

The Pride Festival Grounds will be set up with Vendors, Food Trucks, Music/Stages, Kid's space, and places to sit in the shade.

Santa Cruz Pride celebrates the Lesbian, Gay, Bisexual, Transgender, Queer/Questioning (LGBTQ) community in Santa Cruz County.

What to Expect?

The Pride Festival will features two stages with LGBTQ musicians, spoken word artists, and other performers: The Harvey Milk Main Stage and the Marsha P. Johnson Youth Stage. All ages are welcome and the Parade and Festival is a family friendly atmosphere, with an expanded youth area in the festival grounds. Santa Cruz Children’s Museum of Discovery will return to provide inspiring and engaging activities for kids. A bounce house and rock wall will be available to children and grown-ups of all ages.

2017 Map of the Pride Festival Grounds between Cathcart Street, Cedar Street, and Lincoln Street.

2017 Map of the Pride Festival Grounds between Cathcart Street, Cedar Street, and Lincoln Street.

Entertainment at the Festival

What kind of entertainment will you find the festival? The festival grounds includes two stages named in honor of Marsha P. Johnson and Harvey Milk. Both stages will feature a variety of entertainers. Entertainment for 2017 has not been selected yet.

We expect it will be similar to 2016, which included Ariel Arts, Anita Tiara Drag Show, Cheer SF, Do-Rights Burlesque, Motion Pacific, and, UCSC Cheer. In 2016, Bay Area groups Deuces and Diamonds, Momma’s Boyz, the Singing Bois, and Thizznick performed throughout the day. The youth stage had an open mic from 12:50pm to 1:30pm and a dance party during the final half hour of the festival.

2016 Show Schedule

Harvey Milk Stage

12:00 - Prisilla Tores(Comedian)
12:25 - Cheer SF
12:45 - Honoring our Trailbazers
1:00 - Pacific Motion Dance Company
1:30 - Do-Right Burlesque
2:05 - Prisilla Tores (Comedian)
2:30 - Cheer SF
3:00 - Momma's Boyz

Marsha P. Johnson Stage

12:00 - Aerial Arts
12:40 - Anita Tiara (Drag Show)
12:50 - Open Mic
1:40 - UCSC Cheer
1:50 - Dueses and Diamonds
2:15 - Thizz Nick
2:55 - The Singing Bois

3:30 - 4:00 - Embracing the Generations Dance Party at the MPJ Stage

2016 Food Options

Food trucks Ate3one, the Choke Coach, and Auntie LaLi’s Ice Cream Truck will be parked at the festival grounds throughout the day. Visit Hula’s Island Grill and Tiki Room, Lúpulo Craft Beer House, and Pacific Cookie Company who are generously donating a percentage of their sales to support Pride during event hours.


  • All ages are welcome at the festival!
  • Admission to the festival is free, but there is a suggested donation of $5.00 to help offset the cost of putting on the Parade and Festival.
  • This is an alcohol and tobacco-free event. (Alcohol will be available from participating businesses near the festival grounds.)
  • Service animals only please.
  • Any political statements, actions or endorsements made by participants in the Santa Cruz County Pride Parade and Festival are not necessarily the opinions expressed by the Santa Cruz Pride Committee.

Where to Park?

Parking lots near parade and festival