Festival and Entertainment
June 1, 2025 | 12–4pm
Festival
Call for Booth Entries and Performers
Booth Registration
Read Festival Booth Information Here
The annual festival takes place on the streets of downtown Santa Cruz. Nonprofit and for-profit groups set up booths and provide information about their organizations, programs and merchandise. Entertainment takes place throughout the streets and on stages throughout the festival. For more information about festival booths, contact: booths@santacruzpride.org.
Booth Prices (Early pricing until April 15)
Non-Profit Information Booth
EARLY: $100
REGULAR: $125
Non-Profit Merchandise/Raffle Booth
EARLY: $100
REGULAR: $125
Standard Information Booth
(Information booths for any group that is NOT a non-profit)
EARLY: $125
REGULAR: $150
Artisan Merchandise Booth
(No store front, sells items at fairs, festivals, etc only.)
EARLY: $125
REGULAR: $150
Artisan Merchandise Table in Artisan Area
(No store front, sells items at fairs, festivals, etc only.)
EARLY: $40-100
REGULAR: $40-100
Small Business Merchandise/Raffle Booth
(Businesses operated out of 1 location)
EARLY: $200
REGULAR: $225
Commercial Business Merchandise/Raffle Booth
(Corporate vendors, businesses operated out of more than 1 location)
EARLY: $250
REGULAR: $275
Festival Entertainers
Seeking Performers for our June 1 Stage Entertainment
We are excited to have two awesome stages this year - the Abbott Square Stage and the Town Clock Stage (located at the intersection of Pacific and Front streets). We invite the talented and diverse performers across our county of all generations and ages to fill out our Call for Performers until May 1.
For more information about Parade performers and stage entertainment, please contact: pridestage@santacruzpride.org.
Become a Rainbow, Gold, Silver, or Bronze Sponsor
Santa Cruz Pride, the largest LGBTQ+ event on the Central Coast and California's third oldest annual Pride Parade and Festival, attracts over 7,000 participants. Sponsoring Santa Cruz Pride connects your business with a diverse LGBTQ+ and LGBTQ+-friendly audience in Santa Cruz County.
