1. Guidelines

1.1 Day Use FEE

The City of Santa Cruz charges a day use fee for selling items on the streets. This fee is 10% of sales (5% for non-profits). Santa Cruz Pride is required to collect and vendors are required to submit this fee. Vendors will be given a ledger and envelope to track this fee and submit payment at the end of the festival.

This fee is in addition to the current (9.25% at this writing) sales tax that each vendor must calculate and submit on their own to the state as part of their sellers permit.

1.2 Seller's Permit

Vendors who are selling taxable items at their booth are required to obtain a seller’s permit from the California Department of Tax and Fee Administration. Vendors will be asked for their permit information when submitting their application. Without proof of permit, vendors will be unable to sell anything at the festival. We strongly suggest that this be obtained before submitting an application, as our booth fee is non-refundable.

More info is available here:
https://www.cdtfa.ca.gov/taxes-and-fees/faqseller.htm

Seller’s Permits can be obtained using the following website: 
https://www.cdtfa.ca.gov

2. Booth Info

2.1 Booth Setup & Tear Down

Review Booth Setup & Tear Down requirements.

2.2 Electricity

Electricity, power outlets, and extension cords are not provided. Electrical generators are not permitted.

3. Booth Registration/ Payment

SECURE YOUR BOOTH SPACE TODAY - available until May 1, 2025

Online payment for booth space is required when booth application is accepted.

Email will be sent to booth contact person regarding acceptance and fees. All donations/fees need to be completed online by using links below.